Nataliia Kravchuk
Doctor of Economy, associate professor, Head of the Department of Inter-Disciplinary Education, National University of Kyiv-Mohyla Academy; ORCID: 0000-001-6227-6190
Iryna Zaichenko
PhD in History, associate professor Department of Inter-Disciplinary Education, National University of Kyiv-Mohyla Academy; ORCID: 0000-0002-7916-0490
DOI:
Abstract. The article discusses public diplomacy as the mission of education and the core of community service, which is fulfilled through specific education initiatives, intercultural projects, and youth leadership.
The author highlights that universities functioning as ambassadors for promoting Ukrainianness in the world is a reality of new diplomacy, in which the state’s subjectivity is borne and expressed not only by professional diplomats, but also by academic communities, which are recreating the cultural and value landscape of their home country abroad. Through knowledge, research networks, and international partnerships, universities are becoming centres of humanitarian resilience and restoration of reputational trust that inform Ukraine’s actual subjectivity in the future world order.
The results prove that public diplomacy as the mission of educational institutions is a tool of soft power that generates values, restores historical memory, and strengthens trust. It is about a combination of academic depth, practice-oriented studies and training, and strategic communication, which contribute to the image of the National University of Kyiv-Mohyla Academy, as well as reinforce the Ukrainian identity. Education initiatives are implemented to serve as platforms for promoting Ukrainianness in a world with the rising new generation of Ukrainian ambassadors, trained to combine academic with practical, local with global, and leadership with responsibility. Such very models and formats constitute the value framework for the public diplomacy of the future.
Keywords: Ukrainian identity, public diplomacy, education communities, soft power, university.
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